One of the shows I’m working on at the moment, BUNNY, is transferring to 59E59 Theaters in New York after its three week run at the Soho Theatre. It’s pretty exciting to be taking a show out to New York, especially as it’ll only be the third professional show I’ve produced. It’s also pretty terrifying.
But it’s been made slightly less so by the incredible ease with which I can get in touch with everyone in New York, like the fantastic Vicky Graham, a producer who’s just moved to NY who has joined our team to provide marketing and press support on the ground. It’s fantastic to have someone on the ground to deal with all the inevitable challenges that’ll come up over the next few weeks. Last week I had a great video call with her to catch up on how everything was going (very well so far). Thanks to the fact they’re free, technologies like skype mean it’s feasible for small companies with limited budgets to tackle big challenges and take their shows exciting places that they might not previously have had the resources to do.
Of course, this is just one way in which changing technology changes how theatre works. Or at least how producing theatre works. Perhaps the most instantly noticeable change is in marketing and advertising theatre. While not everyone can afford a TV ad slot during Downton Abbey like the National Theatre, more and more shows and theatres are filming short trailers for youtube. E-marketing is a serious part of any theatre’s marketing strategy be it email-outs, facebook, twitter or blogs. And it’s certainly something I’m keen to do more of.
We’re off to Luton tomorrow to film a short trailer for BUNNY (hopefully useful for London and New York). For more news, watch this space…